The studio is all around you

Studio Updates —

Studio updates.

The Seoul Style: Every Street Is a Runway

Seoul, 2011.

Metrocity @ Seoul Fashion Week in October, 2015.

Myeongdong, 2007.

In the vibrant heart of Seoul, where fashion pulses through the veins of the city, every street is a catwalk. Forget the traditional runway; here, the real showstopper is the urban jungle itself. From Gangnam to Hongdae, Seoul's streets serve as the ultimate stage for fashionistas to flaunt their style prowess.

Myeongdong, 2007.

Picture this: you step out onto the bustling streets of Itaewon, and suddenly, you're enveloped in a kaleidoscope of style. Each passerby is a walking masterpiece, effortlessly blending global trends with Korean flair. It's a fashion frenzy where every step is a statement and every outfit a conversation starter.

Hongdae, 2014.

SHinchon, 2011.

Seoul Fashion Week, March, 2009.

The sidewalks become runways, and pedestrians morph into models, strutting their stuff with confidence and poise. It's not just about what you wear, but how you wear it. From head-turning streetwear to elegant hanboks, Seoulites embrace diversity and individuality with unparalleled gusto.

This fashion is definitely not pedestrian. At Seoul Fashion Week in Yeouido, 2013.

But it's not just about the clothes; it's the attitude that sets Seoul's street style apart. There's an air of fearlessness, a willingness to push boundaries and defy norms. Who says you can't rock sequins at 10 a.m. or sport neon hues on a rainy day? In Seoul, fashion rules are meant to be broken.

Metrocity @ Seoul Fashion Week in 2015.

Every corner turned is a new chapter in the fashion saga, with each district offering its own sartorial narrative. In Gangnam, sophistication reigns supreme, with sleek silhouettes and designer labels commanding attention. Meanwhile, in the eclectic enclave of Hongdae, creativity knows no bounds, as experimental fashionistas blend vintage finds with avant-garde pieces.

Hongdae, 2008.

And let's not forget the accessories – Seoulites are masters of the art of accessorizing. Statement earrings, oversized sunglasses, and quirky handbags add the perfect finishing touch to any ensemble, elevating even the simplest of outfits to runway-worthy status.

Apgujeong, 2009.

So, the next time you find yourself taking a leisurely stroll through the streets of Seoul, remember: you're not just walking, you're strutting. Every pavement becomes your catwalk, every gaze a nod of approval. In this city where fashion is king, every moment is a chance to shine.

Ewha Woman’s University campus, 2009.

Michael Hurt